We are super excited that we are teaming up with Adrenaline Sporting Events this year, to fuel up all those runners, cyclists and others who are getting involved with their outdoor events!

We are proud of our roots in Welshpool, where we produce our handmade, artisan beef jerky, so it’s great to be supporting these local events, particularly as they support local charities close to our home.

Our jerky is also packed full of protein, so it only felt right to support these kinds of active events!

Get Jerky is the ideal pre, mid and post-race snack for runners and cyclists as well as anybody enjoying outdoor activities, as it’s low in fat, salt and sugar but high in energy-rich protein and gluten free!

Adrenaline Sporting Events is run by Alan Lewis from Pant, near Oswestry, a former triathlete who represented Great Britain at the World Championships.

“I am thrilled to be working with the team at Trailhead Fine Foods for 2022,” he said. “A big part of our events is the nutrition and fuelling aspect and we look forward to our participants being able to enjoy Get Jerky, a quality product ideal for our sector with its high protein content.

“We like to engage with our sponsors by encouraging their staff to get involved in the events to benefit their health and wellbeing.

“We have a wide spread of events for 2022, ranging from trail and road running to mountain and road biking. Great Britain long distance runner Andrew Davies, who lives near Welshpool, may also be taking part in the Welshpool 10k.

“We get runners of all standards, ranging from Andrew to those running a 10k for the first time, participating in our events.”

Here are all the Adrenaline events we will be supporting this year:

  • Welshpool 10K – 27th March
  • Brynkinalt Running Festival at Brynkinalt Hall Estate, Chirk – 8th May
  • Oswestry Midnight Ride – 18th June
  • Pedal the Borders – 17th July
  • Valley Burner Mountain Bike Festival at Penybont, nr Oswestry – 23rd & 24th July
  • Pedal Pushes (ladies only) – 11th September
  • Oswestry 10k Run – 16th October
  • Shropshire Santa Run – 4th December

Olympic cycling gold medallist Ed Clancy, OBE, will also be speaking at a talk and workshop organised by Adrenaline Sporting Events at Aico, Oswestry on February 3.

To sign up for an event, visit . Charities supported by the events include The Movement Centre, Hope House, Lingen Davies and Midlands Air Ambulance Charity.

Keep an eye out as Get Jerky will be attending the events with plenty of tasty samples and special offers on the snacks. Can’t wait? Take a look at our online shop here

Picture caption:

Alan Lewis (right) from Adrenaline Sporting Events with David Richards, Trailhead Fine Foods’ marketing manager, at Powis Castle.


For more information, please contact David Richards, Trailhead Fine Foods marketing manager, on Tel: 001938 555893 or Duncan Foulkes, public relations adviser, on Tel: 01686 650818.