Fast growing Welsh beef jerky snacks manufacturer Trailhead Fine Foods put in a star performance in this year’s Great Taste Awards, the Oscars of the food and drink world.

The Welshpool-based company is celebrating after hearing that its Spicy Chilli and new Teriyaki beef jerky flavours impressed the Great Taste judges so much that they awarded them a one star award each, recognising them as “food that delivers fantastic flavour”.

A change in recipes means that all the company’s snacks are gluten free and carry ‘Get Jerky’ branding.

It’s the second year running that Spicy Chilli has won a prestigious Great Taste one star award. A secret blend of chillies and spices gives this jerky a perfectly balanced flavour, with just the right amount of satisfying heat.

After taste testing the Spicy Chilli beef jerky, the Great Taste judges said:

“Appealing spiced aroma, immediately tempting. Satisfying texture and chew which encourages the flavour to develop as you continue. Quite a heat which builds through various spices to just the right level. As it seems to be getting hotter it mellows and as such is pitched just right.”

The new Teriyaki flavour was launched earlier this year, capturing the traditional Japanese cooking style for an authentic Oriental experience in premium beef jerky.

The Great Taste judges’ verdict:

“The sweetness of the teriyaki comes through distinctly on the nose and palate, with hints of anise flavours and a prickle of heat. The warmth is also good, not drying or overpowering but a balance of sweet, salt and heat. Satisfying and very moreish.”

Emma Morris, Trailhead Fine Foods’ business development manager, said: “It’s fantastic that our Spicy Chilli beef jerky has retained its one star award and we are chuffed that the judges liked our new Teriyaki flavour.

“Being able to display Great Taste awards alongside our beef jerky snacks is great for raising our brand awareness. During the pandemic lockdown, sales through our easy to use online shop more than doubled and we have some very exciting news in the pipeline, so watch this space.

“Customers will also be pleased to hear that next day deliveries have now resumed.”

Trailhead Fine Foods’ handmade, artisan jerky snacks are produced with responsibly sourced PGI Welsh Beef and marinated using secret, unique recipes. The high protein jerky is made gluten free and low in fat, which makes it a healthy alternative to sugary and high fat snacks.

The snacks are available in more than 100 stockists across the UK, including service stations, farm shops, delicatessens, convenience stores, tourist attractions, petrol stations, breweries, pubs and hotels. Sales have grown by 300 per cent in the past year.

Trailhead Fine Foods, which offers free online delivery of its tasty snacks at , achieved the nationally recognised SALSA standard for its Get Jerky branded snacks earlier this year.

This year’s Great Taste Awards attracted 12,777 products from 106 different countries. They were judged by 144 of the most discerning palates, belonging to food critics, chefs, cooks, restaurateurs, buyers, retailers and producers, as well as food writers and journalists.

Recognised as a stamp of excellence among consumers and retailers alike, Great Taste values taste above all else, with no regard for branding and packaging.

Picture caption:

Trailhead Fine Foods’ Get Jerky snacks which won Great Taste one star awards.


For more information, please contact Katie George, Trailhead Fine Foods marketing officer, on Tel: 001938 555 893 or Duncan Foulkes, public relations adviser, on Tel: 01686 650818.