Trailhead Fine Foods: the home of Get Jerky & Salt Beef by Trailhead.

In 2018, our Managing Director, Arwyn Watkins OBE an award-winning chef and President of the Culinary Association of Wales, discovered Get Jerky! Inspired by his passion for Welsh food and entrepreneurship, he set out to elevate this artisan snack.

Today, our jerky is made using PGI Welsh Silverside Beef from cattle reared on Wales’ lush green countryside, delivering exceptional quality and flavour.

In 2022, we expanded our range with Wild Venison Jerky, made using responsibly and locally sourced venison. More recently, we launched our award-winning Welsh Salt Beef by Trailhead, offering a premium twist on a classic favourite.

Proudly made in the heart of the Cambrian Mountains, our range celebrates outstanding Welsh produce, traditional craftsmanship, and authentic flavour.